Stedfast Design & Branding ELVIS/JFK/ROSWELL by DDB Mudra Group Mumbai

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Industry Printers, Scanners & Supplies
Media Design & Branding
Market India
Agency DDB Mudra Group Mumbai
Art Director Raylin Valles, Rajit Gupta, Harish Rawat
Copywriter Sudhir Das
Photographer Anmol Jadhav
Illustrator C.anand Kumar
Released December 2011

Credits & Description

Category: Design Typography
Advertiser: STEDFAST
Product/Service: SHREDDERS
Chief Creative Officer: Sonal Dabral (DDB Mudra)
Creative Director: Raylin Valles (DDB Mudra)
Copywriter: Sudhir Das (DDB Mudra)
Art Director: Raylin Valles (DDB Mudra)
Art Director: Rajit Gupta (DDB Mudra)
Art Director: Harish Rawat (DDB Mudra)
Photographer: Anmol Jadhav (DDB Mudra)
Illustrator: Anand Kumar (DDB Mudra)
Media placement: Poster - IN STORE - 21 Dec 2011

Describe the brief from the client
To promote Steadfast Shredders amongst small and medium business owners and office administrators.

Describe the challenges and key objectives
To get a relatively small brand noticed.

Describe how you arrived at the final design
We took a series of famous, historical documents that contain secrets we as are all obsessed with, and jumbled them up to create something completely new, entertaining and hilarious. These demonstrated the effectiveness of the Stedfast Paper Shredder that keeps confidential documents, confidential.

In terms of execution, we sourced several documents from that era and recreated them, using similar typefaces, printing technologies and inks. We even sourced old paper from antique stores to print on.

The copy was kept close to the tone and manner of the original documents, and then jumbled up to create a funny, new story.

Give some indication of how successful the outcome was in the market
Increase of sales by over 15%.