STILL ALIVE by TBWA\Chiat\Day USA for Stephen Kessler

STILL ALIVE

Pin to Collection
Add a note
Industry Publishing, streaming & media, Records & Cinema Production
Media Design & Branding
Market United States
Agency TBWA\Chiat\Day USA
Executive Creative Director Patrick Oneill
Copywriter Gage Clegg
Photographer Getty Images, Keystone, Image Plus
Released September 2011

Credits & Description

Category: Posters
Advertiser: STEPHEN KESSLER
Product/Service: PAUL WILLIAMS STILL ALIVE (A FILM BY STEPHEN KESSLER)
Agency: TBWA\CHIAT\DAY
Global Director Of Media Arts: Lee Clow (TBWA\Chiat\Day)
Chief Creative Officer: Rob Schwartz (TBWA\Chiat\Day)
Executive Creative Director: Patrick O'Neill (TBWA\Chiat\Day)
CD/Art Director: Becca Morton (TBWA\Chiat\Day)
Copywriter: Gage Clegg (TBWA\Chiat\Day)
Art Producer: Sabrina Bajaj (TBWA\Chiat\Day)
Print Producer: Matt Macdonald (TBWA\Chiat\Day)
Account Director: Sara Fernandez (TBWA\Chiat\Day)
Photographer: Getty Images (Getty)
Media placement: Poster - Toronto - 9/9/2011

Describe the brief from the client
Create a campaign that would grab people’s attention, while at the same time remind people who Paul Williams was in a way that would make them want to see the film.

Describe the challenges and key objectives
The Toronto film festival is a very crowded environment, and we needed to create something that wouldn’t get lost in the crowd.  So we leveraged one of Paul Williams most memorable traits, his height, in the creation of our campaign.

Describe how you arrived at the final design
We knew that there would be a million posters with people’s faces on them at the festival, so we created a series of posters that we knew would be unlike anything else people would see.  

Give some indication of how successful the outcome was in the market
There wasn't an empty seat in the house and the film will be released nationally this summer.