THE GREAT BLANDINI by Interbrand Group for STEVE BLAND

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THE GREAT BLANDINI

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Industry Consumer & Public services
Media Design & Branding
Market Australia
Agency Interbrand Group
Creative Director Mike Rigby
Designer Malin Holmström
Released October 2010

Credits & Description

Category: Logo Design
Advertiser: STEVE BLAND
Product/Service: RETOUCHING SERVICES
Agency: INTERBRAND
Date of First Appearance: Oct 1 2010
Entrant Company: INTERBRAND, Sydney, AUSTRALIA
Creative Director: Mike Rigby (Interbrand)
Designer: Malin Holmstrom (Interbrand)
Design Director: Andrew Droog (Interbrand)
Writer: Mike Reed (Reed Words)
Media placement: Logo - Business Card Box, Business Cards, Poster Tube And Poster - 1 October 2010

Describe the brief from the client
The objective was to create an identity for the highly skilled retoucher, Steve Bland.

Describe the challenges and key objectives
Steve wanted a cost effective solution that would stand out from the usual, appeal to the creative industry and reflect his sense of fun and humor.

Describe how you arrived at the final design
Steve is a retoucher extraordinaire. Multi-skilled in the mysterious ways of Photoshop. A true Mac wizard.
And so, plain old Steve Bland revealed himself to be… The Great Blandini. An engaging, Victorian-esque, typographic identity unfolded, referencing an era when magic was still truly magical. We developed a unique tone of voice combining modern day, technical terms and old Victorian English.

The identity was printed on recycled stock in black and white to reduce print costs.

Give some indication of how successful the outcome was in the market
The identity has been incredibly well received by the creative community. Appearing on countless blogs and in several magazines, generating lots of free publicity for Steve. It has also been awarded by AGDA (Australian Graphic Design Association) and featured in a review of the best of 2010 by Australian Creative Magazine.