POSTCARD BUSINESS CARD by Transformer Studio for STILNY OTDYKH TRAVEL AGENCY

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POSTCARD BUSINESS CARD

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Industry Transport, travel & tourism, Travel Agencies, Tour Operators & Travel Services, Stationery
Media Design & Branding
Market Russia
Agency Transformer Studio
Art Director Ivan Danyshevsky
Designer Nikita Melnikov
Released February 2010

Credits & Description

Category: Stationery
Advertiser: STILNY OTDYKH TRAVEL AGENCY
Product/Service: TRAVEL AGENCY
Agency: TRANSFORMER STUDIO
Date of First Appearance: Feb 25 2010 12:00AM
Entrant Company: TRANSFORMER STUDIO, Moscow, RUSSIA
Art Director: Ivan Danyshevsky (Transformer Studio)
Designer: Nikita Melnikov (Transformer Studio)
Illustrators: Ksenia Makarova/Nikita Melnikov (Transformer Studio)
Project Manager: Anastasia Guk (Transformer Studio)
Consultant: Eugeniya Klimenko (Transformer Studio)
Media placement: Business Cards - Office, Exhibitions, Conference - 25 February 2010

Describe the challenges and key objectives
The most significant item of communication for the agency is the business card. It is given personally at the exhibitions and meetings. The main goal is to make people keep the cards and to attract their attention.

Describe the brief from the client
Stilny Otdykh is a small travel agency established in 2004. The agency's name means travelling in style. The agency, unlike large tour operators, provides a truly individual travel service and personal attention to each customer. A personal manager will take care of all trip details.

Describe how you arrived at the final design
The idea comes from a well-known tradition of sending postcards from all over the world while travelling. People share their impressions in a most sincere way. We proposed a business card, which is made like a real postcard. Matte, place for the stamp, the company's address and place for the notes are on one side. Glossy, classic postcard-style images with places of destination are on the other. There are series of stamps with illustrations that come with the cards; the stamp works as a logo. We thoroughly worked out the details of the cards so as show the agency's careful approach to its clients.

Give some indication of how successful the outcome was in the market
The unusual design of the cards is a factor that makes people treasure them and show them to their friends for the latter to admire the creative idea. Stamps were used on other types of stationery. Business cards were shown at exhibitions, placed in envelopes and post bags. That attracted a lot of public attention.