STOLI CHOCOLATE RAZBERI BOTTLE by Momentum New York for Stolichnaya

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STOLI CHOCOLATE RAZBERI BOTTLE

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Industry Vodka
Media Design & Branding
Market United States
Agency Momentum New York
Art Director Melissa Gonzalez
Released September 2011

Credits & Description

Category: iii. Premium Brand
Advertiser: WILLIAM GRANT & SONS
Product/Service: STOLI CHOCOLATE RAZBERI
Agency: MOMENTUM WORLDWIDE
Evp/Group Creative Director: Paul Slater (Momentum Worldwide)
Art Director: Melissa Gonzalez (Momentum Worldwide)
Media placement: Bottle - On And Off Premise Accounts - 10 September 2011

Describe the brief from the client
When Stoli decided to break out of their traditional flavour mould and launch Stoli 'Chocolat Razberi' they asked us to create a new package design that was befitting of this innovative initiative.

Describe how you arrived at the final design
Our in-house design team designed a frosted and painted bottle, both techniques representing a departure from tradition and a huge step into the future. The vital elements of the brand were retained but stripped down to the bare essentials. Stoli replaced Stolichnaya, and we introduced a beautiful photo-illustration of a raspberry being drenched in chocolate.

Give some indication of how successful the outcome was in the market
Modernising an iconic brand requires you to know your target, know your client, know today's culture and embrace the DNA of the brand. This new packaging reflected our undeniable feel for the brand, and has been received so well that Stoli is exploring using the same modern-look design for additional indulgent flavour launches in 2012 and beyond.