|
Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: AFS - STUDENTS EXCHANGE
Product/Service: STUDENTS EXCHANGE
Agency: OGILVY ARGENTINA
Date of First Appearance: Feb 1 2010 12:00AM
Entrant Company: OGILVY ARGENTINA, Buenos Aires, ARGENTINA
Executive Creative Director: Gaston Bigio (Ogilvy Argentina)
Head of Art: Jonathan Gurvit (Ogilvy Argentina)
Creative Director: Javier Mentasti (Ogilvy Argentina)
Creative Director: Ignacio Ferioli (Ogilvy Argentina)
Copywriter: Nicolas Vara (Ogilvy Argentina)
Art Director: Ignacio Flotta (Ogilvy Argentina)
Media placement: postcards displays - bars, restaurants, universities, schools - 1 February 2010-31 March 2010
Describe the challenges and key objectives
Create messages that reflect the emotional and intellectual experience of doing a cultural exchange with AFS.
Describe the brief from the client
Working in a campaign to promote intercultural education programmes and highlight it as a positive and enriching experience.
Describe how you arrived at the final design
Postcards are a means in itself that allows the connection to young people (prospects) in recreational areas, allowing a more relaxed contact with the brand.
Give some indication of how successful the outcome was in the market
The postcards were sold in the first weekend, forcing one reprint.
|
