SCHEDULES by Ogilvy & Mather Buenos Aires for Afs

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SCHEDULES

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Argentina
Agency Ogilvy & Mather Buenos Aires
Executive Creative Director Gaston Bigio
Creative Director Javier Mentasti, Maximiliano Maddalena, Christian Camean, Ignacio Ferioli
Art Director Ignacio Flotta – Nicolás Vara.
Released January 2010

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: AFS - STUDENTS EXCHANGE
Product/Service: STUDENTS EXCHANGE
Agency: OGILVY ARGENTINA
Date of First Appearance: Feb 1 2010 12:00AM
Entrant Company: OGILVY ARGENTINA, Buenos Aires, ARGENTINA
Executive Creative Director: Gaston Bigio (Ogilvy Argentina)
Head of Art: Jonathan Gurvit (Ogilvy Argentina)
Creative Director: Javier Mentasti (Ogilvy Argentina)
Creative Director: Ignacio Ferioli (Ogilvy Argentina)
Copywriter: Nicolas Vara (Ogilvy Argentina)
Art Director: Ignacio Flotta (Ogilvy Argentina)
Media placement: postcards displays - bars, restaurants, universities, schools - 1 February 2010-31 March 2010

Describe the challenges and key objectives
Create messages that reflect the emotional and intellectual experience of doing a cultural exchange with AFS.

Describe the brief from the client
Working in a campaign to promote intercultural education programmes and highlight it as a positive and enriching experience.

Describe how you arrived at the final design
Postcards are a means in itself that allows the connection to young people (prospects) in recreational areas, allowing a more relaxed contact with the brand.

Give some indication of how successful the outcome was in the market
The postcards were sold in the first weekend, forcing one reprint.