Studio FAB Design & Branding JEWELS TO READ by Loducca

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Industry Jewelry
Media Design & Branding
Market Brazil
Agency Loducca
Creative Director Jose Augusto Guga Ketzer
Designer Juliana Conde, Fabiana Malavazi
Released November 2011

Credits & Description

Category: i. Own Label and Private Label brands
Advertiser: STUDIO FAB
Product/Service: JEWELRY BOOK BOX
Creative Director: Guga Ketzer (Loducca)
Head Of Design: Cássio Moron (Loducca)
Designer: Fabiana Malavazi (Studio Fab)
Designer: Juliana Conde
Media placement: Store - STUDIO FAB - 14/may/2011

Describe the brief from the client
To develop the packaging for a children's jewellery collection inspired by children's books.

Describe the challenges and key objectives
To reach the level of sophistication and finish that a jewellery packaging design calls for, without giving up the fun aspect that should characterise a children's product.

Describe how you arrived at the final design
Children's jewellery is looked on by some people as a superfluous item. Because it was inspired by children's tales, and used books as its packaging, this collection established a new relationship with the product. It is not only meant as an adornment, but also to encourage reading among children.

Give some indication of how successful the outcome was in the market
Shortly after the launch, the brand started to be sold at multi-brand stores at Brazil's main cities and enjoyed good acceptance by the market.