GREENSBURG POSTERS by Juniper Park \ TBWA for Sunchips

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GREENSBURG POSTERS

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Industry Confectionery & snacks, Chips
Media Design & Branding
Market Canada
Agency Juniper Park \ TBWA
Copywriter Andrew Chisholm
Designer Max Hosseinian
Released November 2009

Credits & Description

Category: Posters
Advertiser: FRITO-LAY, DALLAS TEXAS
Product/Service: FRITO-LAY
Agency: JUNIPER PARK
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: JUNIPER PARK, Toronto, CANADA
Partner/Executive Creative Director: Barry Quinn (Juniper Park)
Partner/Executive Creative Director: Alan Madill (Juniper Park)
Partner/Executive Creative Director: Terry Drummond (Juniper Park)
Copywriter: Andrew Chisholm (Juniper Park)
Designer: Max Hosseinian (Juniper Park)
Media placement: Printed Posters - Corporate - Dec 1, 2009

Describe the challenges and key objectives
Finding a lasting way to convey appropriately the depth of the devastation and the emergence of hope in the aftermath.

Describe the brief from the client
Create a piece to commemorate SunChips' involvement in the green redevelopment of tornado-ravaged Greensburg, Kansas.

Describe how you arrived at the final design
Screen printed posters. Each in one colour.

Give some indication of how successful the outcome was in the market
Placed in the hallways of the client offices and well-received by passersby.