UM DIA SUPERBACANA by Superbacana Design for SUPERBACANA DESIGN

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UM DIA SUPERBACANA

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Industry Advertising agencies, Business equipment & services, Advertising & Communication, Corporate Image
Media Design & Branding
Market Brazil
Agency Superbacana Design
Creative Director Vivian De Cerqueira Leite
Designer Allysson Fukumothi, Camila Sato
Released December 2009

Credits & Description

Category: Self Promotion
Advertiser: SUPERBACANA DESIGN
Product/Service: DESIGN AGENCY
Agency: SUPERBACANA DESIGN
Date of First Appearance: Dec 13 2009 12:00AM
Entrant Company: SUPERBACANA DESIGN, Sao Paulo, BRAZIL
Entry URL: http://www.umdiasuperbacana.blogspot.com
Creative Director: Vivian de Cerqueira Leite (Superbacana Design)
Designer: Allysson Fukumothi (Superbacana Design)
Designer: Camila Sato (Superbacana Design)
Account Manager: Julia Meirelles (Superbacana Design)
Production: Fernanda Ajzen (Superbacana Design)
Film Director: Rafael Aflalo (Geral filmes)
Film Director: Leonardo Montico (Geral filmes)
Film Director: Chico Pedreira (Geral filmes)
Soundtrack: Barbatuques (Barbatuques)
Media placement: Invitation - Direct Mailing - 07 December 2009
Media placement: Poster - Public Places - 07 December 2009
Media placement: Apron - Public Park, In The Day Of The Event - 13 December 2009
Media placement: Badge - Public Park, In The Day Of The Event - 13 December 2009
Media placement: Signalization - Public Park, In The Day Of The Event - 13 December 2009

Describe the challenges and key objectives
All the communication for this action was created to let people paint, play, sit on the floor and experience a different kind of fun with simple and unusual materials and subjects. The objective of the visual identity project was to summarise the brand’s image while standardising communication for all of its items.

Describe the brief from the client
The design studio created the project 'um dia superbacana', which means 'super cool'in an effort to congregate people around art in open spaces, such as parks and squares. The studio had to create a visual identity for 'um dia superbacana'Develop a striking image that can be quickly recognised by clients.

Describe how you arrived at the final design
The corporate identity of 'um dia superbacana' is based on the chromatic pattern of the logo and on the versatility of the elements of which it is composed. The feel of the materials and the neon colors are the most striking features of the project.

Give some indication of how successful the outcome was in the market
The second edition of 'um dia superbacana' had 300 people painting at the park.