TALENTOS DO BRASIL by GRECO DESIGN for SEBRAE

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TALENTOS DO BRASIL

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency GRECO DESIGN
Creative Director Gustavo Greco
Designer Fernanda Monte Mor
Released May 2009

Credits & Description

Category: Publications
Advertiser: SEBRAE
Product/Service: SUPPORT FOR SMALL ENTERPRISES
Agency: GRECO DESIGN
Date of First Appearance: May 28 2009 12:00AM
Entrant Company: GRECO DESIGN, Belo Horizonte, BRAZIL
Creative Director: Gustavo Greco (Greco Design)
Designer: Fernanda Monte Mor (Greco Design)
Media placement: Catalogue - Catalogue and portfolio for Center Of Cooperatives. - 28 May 2009 - June 2010

Describe the challenges and key objectives
The main challenge was to create a product catalog that transpired the very mix that defines the programme. The exchange of techniques and experiences, the use of raw material in the making of contemporary pieces that get into the market without losing their souls. To represent unity in a collection that was developed all across a huge country, but still holds the very symbols that represent so many cultural, social and historical aspects of Brazil.

Describe the brief from the client

The rescue of antique manual techniques, strong trace of Brazilian identity, many of them threatened to disappear, constitute the Talentos do Brasil Programme conception. It adds a renewal and contemporary potion to the resulting knowledge exchange, stimulated by the offices and coordinated by well-known professionals of fashion, design and architecture areas. The program needed a catalog to display the final products of these offices, showing the use of natural raw material, obtained in a sustainable way, and applied with creativity, sensibility and a high rate of Brazilian style.

Describe how you arrived at the final design
To represent this mix we chose to work with cheap plywood sheets, bought at a local grocery market, representing the packaging of a product that is developed locally, but reaches out to the entire world. In addition, coloured acrylic, symbolising the colourfulness and contrast between each of the communities involved in the Programme. The cover layout was composed with objects sent by every one of these communities, and represent the unity that strengthen this project.

Give some indication of how successful the outcome was in the market
The catalog had a deep impact in the projection of the Programme nationally and abroad. It also became the portfolio for a Centre of Cooperatives, helping to strengthen the economical organization process of the groups involve.