OCEAN ARMOR by Saatchi & Saatchi Los Angeles for Surfrider Foundation


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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Design & Branding
Market United States
Agency Saatchi & Saatchi Los Angeles
Executive Creative Director Mike Mckay, Margaret Midgett Keene, Chris Adams
Art Director Erek Vinluan, Joshua Gilman
Copywriter Joel Francke
Photographer Matt Cobleigh, Mark Laita
Account Supervisor Michelle Agnew
Illustrator Louis Pieper
Released June 2011

Credits & Description

Category: Posters
Product/Service: OCEAN ARMOR
Executive Creative Director: Chris Adams (Saatchi & Saatchi Los Angeles)
Executive Creative Director: Margaret Keene (Saatchi & Saatchi Los Angeles)
Executive Creative Director: Mike McKay (Saatchi & Saatchi Los Angeles)
Assistant Creative Director/Copywriter: Raymond Hwang (Saatchi & Saatchi Los Angeles)
Assistant Creative Director/Art Director: Juan Bobillo (Saatchi & Saatchi Los Angeles)
Art Director: Erek Vinluan/Joshua Gilman (Saatchi & Saatchi Los Angeles)
Copywriter: Joel Francke (Saatchi & Saatchi Los Angeles)
Director Of Integrated Production/Multimedia: Tanya Lesieur (Saatchi & Saatchi Los Angeles)
Executive Interactive Producer: Melissa Eccles (Saatchi & Saatchi Los Angeles)
Senior Interactive Producer: Matthew Kinney (Saatchi & Saatchi Los Angeles)
Integrated Producer: Gill Decuir/Jayme Graham/Jen Vogtmann (Saatchi & Saatchi Los Angeles)
Associate Integrated Producer: Callan Koenig (Saatchi & Saatchi Los Angeles)
Print Producer: Gloria Olegario (Saatchi & Saatchi Los Angeles)
Art Producer: Angee Murray (Saatchi & Saatchi Los Angeles)
Account Supervisor: Michelle Agnew (Saatchi & Saatchi Los Angeles)
Account Executive: Suyun Wu/Dylan Campbell (Saatchi & Saatchi Los Angeles)
Planning: Meghan Sullivan/Chris Thornton (Saatchi & Saatchi Los Angeles)
Illustrator: Louis Pieper
Photographer: Mark Laita
Photographer: Matt Cobleigh
Media placement: Posters - Distributed To Members Of The Surfrider Foundation - 14 June 2011

Describe the brief from the client
In response to the catastrophic oil spill in the Gulf of Mexico, the Surfrider Foundation wanted to raise awareness of the dire need to protect the ocean from the dangers of man. The goal was to spread the message to a wide range of people without using familiar techniques.

Describe the challenges and key objectives
We created the Ocean Armor Collection.