Virada Sustentavel: BOOKS VIRADA SUSTENTAVEL by Lew'Lara\TBWA Sao Paulo for Virada Sustentavel

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Virada Sustentavel: BOOKS VIRADA SUSTENTAVEL

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Industry Business equipment & services
Media Design & Branding
Market Brazil
Agency Lew'Lara\TBWA Sao Paulo
Art Director Eduardo Enzo, Augusto Santos, Marcelo Rizério
Photographer Paola Vianna
Account Supervisor Gabriela Marino
Released June 2011

Awards

Cannes Lions 2011
Design Lions Publications & Business Communications Silver

Credits & Description

Type of Entry: Graphic Design & Design Crafts
Category: Publications & Business Communications
Advertiser/Client: VIRADA SUSTENTÁVEL
Product/Service: SUSTAINABLE TURN
Entrant Company: LEW'LARA\TBWA São Paulo, BRAZIL
Design/Advertising Agency: LEW'LARA\TBWA São Paulo, BRAZIL

Chief Creative Officer: Jaques Lewkowicz (Lew´Lara\TBWA)
Executive Creative Vice President: Manir Fadel (Lew´Lara\TBWA)
Executive Creative Vice President: Luciano Lincoln (Lew´Lara\TBWA)
Art Director: Marcelo Rizerio (Lew´Lara\TBWA)
Writer: Marcos Almirante (Lew´Lara\TBWA)
Mock-up Maker: Frank Morais (Frank Morais)
Art Buyer: Ana Karina Mello (Lew´Lara\TBWA)
Art Buyer: Giuliano Springhetti (Lew´Lara\TBWA)
Art Buyer: Ale Sarilho (Lew´Lara\TBWA)
Operations Vice President: Marcio Oliveira (Lew´Lara\TBWA)
Account Director: Maisa Mendonça (Lew´Lara\TBWA)
Account Manager: Fernanda Silvado (Lew´Lara\TBWA)
Account Supervisor: Gabriela Marino (Lew´Lara\TBWA)
Account Assistant: Juliana Freire (Lew´Lara\TBWA)
Planner: Gisele Sakamoto (Lew´Lara\TBWA)
Photographer: Paola Vianna (Lew´Lara\TBWA)
Art Director: Eduardo Enzo (Lew´Lara\TBWA)
Art Director: Augusto Santos (Lew´Lara\TBWA)

Brief Explanation:
To create a piece to present the event to companies that were possible sponsors.
Describe the brief from the client:
Sustainable Turn is a series of events that take place in Sao Paulo to show people from the biggest city in Brazil how even their life can be sustainable.
Description of how you arrived at the final design:
We used the basic idea of sustainability to compose the Sales Book. It was totally made on used agendas and had its pages handwritten, graffitied and printed on old newspapers, yellow pages and bread bags. So, every single one of the 150 Sales Books that were made was a unique piece.
Indication of how successful the outcome was in the market:
We haven't´s had the opportunity to measure that since the event has not stared yet.