SAN FRANCISCO by Publicis Zurich for Swiss International Airlines


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Industry Airlines
Media Design & Branding
Market Switzerland
Agency Publicis Zurich
Creative Director Peter Rettinghausen
Art Director Denis Schwarz
Released May 2010

Credits & Description

Category: Illustration
Product/Service: AIRLINE
Date of First Appearance: May 1 2010
Entrant Company: PUBLICIS, Zurich, SWITZERLAND
Creative Director: Peter Rettinghausen (Publicis Zurich)
Art Director: Denis Schwarz (Publicis Zurich)
Graphic Design: Franziska Langenbacher (Publicis Zurich)
Graphic Design: Nadine Geissbühler (Zurich)
Account Executive: Stephan Lanz (Publicis Zurich)
Production Company/Rendering: (Sheffold / Vizner)
Media placement: Airplane - Airport - May 2010

Describe the brief from the client
We have a new direct flight from Zurich to San Francisco, please create a campaign for this.

Describe the challenges and key objectives
The biggest challenge was the client. When we first came up with the idea of painting an airplane, they thought we were making a joke, but then they recognised the potential of the idea.

Describe how you arrived at the final design
We decided on the final design after many, many rounds with the graphic designer.

Give some indication of how successful the outcome was in the market
The whole of Switzerland knew about the new connection to San Francisco, and flights were sold out from the start.