SYDNEY WRITER'S FESTIVAL 2009 TRAILER by Saatchi & Saatchi Sydney for Sydney Writers' Festival

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SYDNEY WRITER'S FESTIVAL 2009 TRAILER

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Industry Shows, Events & Festivals
Media Design & Branding
Market Australia
Agency Saatchi & Saatchi Sydney
Executive Creative Director Steve Back, Deputy Creative Director
Creative Director Dave Bowman
Copywriter Julian Melhuish
Designer Sharon Lee, Samuel Byrnes
Released April 2009

Credits & Description

Category: Broadcast Design & Graphics
Advertiser: SYDNEY WRITER'S FESTIVAL
Product/Service: SYDNEY WRITER'S FESTIVAL
Agency: SAATCHI & SAATCHI AUSTRALIA
Date of First Appearance: Apr 1 2009 12:00AM
Entrant Company: SAATCHI & SAATCHI AUSTRALIA, Sydney, AUSTRALIA
Entry URL: http://www.youtube.com/watch?v=OmOa5z6GPa4
Designer: Julian Melhuish (Saatchi & Saatchi)
Designer: Sharon Lee (Saatchi & Saatchi)
Designer: Samuel Byrnes (Saatchi & Saatchi)
Copywriter: Julian Melhuish (Saatchi & Saatchi)
Design Creative Director: Julian Melhuish (Saatchi & Saatchi)
Creative Director: Dave Bowman (Saatchi & Saatchi)
Executive Creative Director: Steve Back (Saatchi & Saatchi)
Film production: (Saatchi Design)
Music: (Nylon)
Media placement: 90 second trailer - Metropolitan TV Sydney - April 2009
Media placement: 90 second trailer - Festival events - April 2009
Media placement: 90 second trailer - Sydney Writer's Festival Website - April 2009

Describe the challenges and key objectives
Low budget.

Describe the brief from the client
Attract writer's to attend the Sydney Writer's Festival.

Describe how you arrived at the final design
A 90 second trailer broadcast at Festival events, website and TV. The letters flow down Sydney tributaries to meet in the Harbour - a metaphor for the Festival itself - writer’s gather together to create ‘one week of moving words’. Produced for real (not in post-production) using Tyvek - a heavy duty tear-resistant paper that floats. Well, it kinds of floats for a while, then folds and sinks actually. All letters were recovered. No designers or interns drowned during the process.

Give some indication of how successful the outcome was in the market
Sydney Writer's Festival received a lot of enquires about the Festival.