ALICE PRESS KIT for Syfy Channel

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ALICE PRESS KIT

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Industry TV Channels/Radio Stations and Programmes, Business equipment & services, Corporate Image
Media Design & Branding
Market United States
Released October 2009

Credits & Description

Category: Self Promotion
Advertiser: SYFY
Product/Service: TV EVENT
Agency: SYFY
Date of First Appearance: Oct 30 2009 12:00AM
Entrant Company: SYFY, New York, USA
Senior Vice President Marketing: Global Brand Strategy and Creative: Michael Engleman (Syfy)
Creative Director: William Lee (Syfy)
Designer: Noel Tolentino (Syfy)
Designer: Ed Sherman (Syfy)
Project Manager: Vicki Adams (Syfy)
Media placement: Press Kit - Sent To Editors - October 30, 2009

Describe the challenges and key objectives
In Syfy’s epic 2-hour event, Alice, viewers followed the White Rabbit to a whole new Wonderland. The challenge was to introduce this fun adventure to media journalists.

Describe how you arrived at the final design
To introduce this fun adventure to media journalists, Syfy put a playful twist on another familiar favourite: card games.

Give some indication of how successful the outcome was in the market

Designed with images and themes from Alice, this jumbo deck of cards encouraged interaction and helped members of the press develop a strong connection between family fun and Syfy’s original event.