CAPRICA PRESS KIT for Syfy Channel

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CAPRICA PRESS KIT

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Industry TV Channels/Radio Stations and Programmes, Business equipment & services, Corporate Image
Media Design & Branding
Market United States
Released January 2010

Credits & Description

Category: Self Promotion
Advertiser: SYFY
Product/Service: TV SERIES PREMIERE
Agency: SYFY
Date of First Appearance: Jan 4 2010 12:00AM
Entrant Company: SYFY, New York, USA
Senior Vice President Marketing: Global Brand Strategy & Creative: Michael Engleman (Syfy)
Creative Director: William Lee (Syfy)
Art Director/Designer: Ed Sherman (Syfy)
Project Manager: Vicki Adams (Syfy)
Agency: (Tanka Design)
Media placement: Press Kit - Sent To Editors - January 04, 2010

Describe the challenges and key objectives
In the highly anticipated prequel series to Battlestar Galactica, one young woman unexpectedly holds power over humanity’s destiny. And the actions she takes will change everything. The challenge was to introduce members of the press to the main themes and visual language of the show.

Describe how you arrived at the final design
Featuring compelling photography, a powerful tagline, and sleek packaging, the Caprica kit effectively introduces members of the press to the main themes and visual language of the show. But it also offered a means for press participation. A programme on the enclosed flash drive can be activated to provide real-time updates about the show, as well as breaking news and exclusive content.

Give some indication of how successful the outcome was in the market
Working together, all these aspects of the Caprica Press kit solved the age-old challenge of launching a new series: Get press to come take a look, then making it worth their while to stay.