Syfy Channel Design & Branding SYFY LOGO


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Industry TV Channels/Radio Stations and Programmes
Media Design & Branding
Market United States
Released July 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: SYFY
Product/Service: SYFY CHANNEL
Agency: SYFY
Date of First Appearance: Jul 7 2009 12:00AM
Entrant Company: SYFY, New York, USA
Senior Vice President of Marketing: Global Brand Strategy and Creative: Michael Engleman (Syfy)
Creative Director: William Lee (Syfy)
Director Production: Kate Leonard (Syfy)
: Proud Creative (Agency)
Media placement: Syfy Logo - Rebrand Debut - July 7, 2009

Describe the challenges and key objectives
When Sci Fi Channel changed its name to Syfy in July of 2009, the challenge arose of portraying their new spin on imagination in the form of a logo.

Describe how you arrived at the final design
The resulting Syfy logo answered that challenge in several ways. First, the original font used, Syfy Sans, conveys the playful nature of Syfy by using uplifting bends and curves, particularly in the y’s. Then, by representing the name of the channel as a 3D object, Syfy defines imagination as something tactile and real; not something abstract and heady, but rather something solid and physically accessible. Lastly, the accompanying tagline, 'Imagine Greater,' gives the logo a clear context, and delivered a powerful call to action to potential viewers.

Give some indication of how successful the outcome was in the market
In the months following their brand evolution, Syfy saw a dramatic jump in the quantity and quality of their audience, rapidly leaping ahead of the competition to become the #4 entertainment channel on cable.