SYFY STATIONERY by Proud Creative for Syfy Channel

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SYFY STATIONERY

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Industry TV Channels/Radio Stations and Programmes, Stationery
Media Design & Branding
Market United States
Agency Proud Creative
Creative Director William Lee
Released September 2009

Credits & Description

Category: Stationery
Advertiser: SYFY
Product/Service: TV CHANNEL
Agency: SYFY
Date of First Appearance: Sep 22 2009 12:00AM
Entrant Company: SYFY, New York, USA
SVP Marketing: Global Brand Strategy and Creative: Michael Engleman (Syfy)
Creative Director: William Lee (Syfy)
Director Production: Kate Leonard (Syfy)
Project Manager: Vicki Adams (Syfy)
Agency: (Proud Creative)
Media placement: Syfy Stationery - In office - September 22, 2009

Describe the challenges and key objectives
The challenge of the Syfy stationary was to create materials that both captured the fun personality of this imagination-centric brand, while also delivering information in a simple, straightforward and business-appropriate fashion.

Describe how you arrived at the final design
The solution was to prominently feature the playful Syfy logo and tagline, “Imagine Greater,” while using Syfy’s rich palette of brand colours to deliver main information and provide thoughtful visual accents. The backs of the business cards provided an additional opportunity for imagination, and feature the three-dimension Syfy logo at a variety of playful and unexpected angles.