WAREHOUSE 13 PRESS KIT for Syfy Channel

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WAREHOUSE 13 PRESS KIT

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Industry TV Channels/Radio Stations and Programmes, Business equipment & services, Corporate Image
Media Design & Branding
Market United States
Released May 2009

Credits & Description

Category: Self Promotion
Advertiser: SYFY
Product/Service: TV SERIES PREMIERE
Agency: SYFY
Date of First Appearance: May 22 2009 12:00AM
Entrant Company: SYFY, New York, USA
Senior Vice President Marketing: Global Brand Strategy & Creative: Michael Engleman (Syfy)
Creative Director: William Lee (Syfy)
Designer: Noel Tolentino (Syfy)
Director Production: Kate Leonard (Syfy)
Media placement: Press Kit - Sent To Editors - May 22, 2009

Describe the challenges and key objectives
In the premiere of the hit Syfy series, Warehouse 13, two secret agents are reassigned to a top-secret government facility that houses all of the country’s paranormal phenomena. The challenge was to invite the press to join in the fun.

Describe how you arrived at the final design
Faced with the challenge of how to invite press to join in the fun, Syfy settled on a Warehouse 13 welcome kit. Inside, members of the press found briefing materials as if they too had been assigned to Warehouse, a device that not only delivered crucial background information about the series, but also gave insight into the main characters’ point of view.

Give some indication of how successful the outcome was in the market