Syngenta Design & Branding FLOWERS PRO CONTROLS by Williams Murray Hamm London

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FLOWERS PRO CONTROLS

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Industry Household maintenance & pet products
Media Design & Branding
Market United Kingdom
Agency Williams Murray Hamm London
Creative Director Garrick Hamm
Designer Mark Nichols
Photographer Andy Grimshaw
Released November 2012

Credits & Description

Advertiser: SYNGENTA
Agency: WILLIAMS MURRAY HAMM
Category: Foods
Photographer: Andy Grimshaw (Freelance)
Account Director: Wybe Magermans (Williams Murray Hamm)
Creative Director: Garrick Hamm (Williams Murray Hamm)
Designer: Mark Nichols (Williams Murray Hamm)

Implementation
Every flower grower thinks they have particular needs. For Syngenta, working collaboratively with growers is the best way to solve their problems. In this campaign, the flowers take on the role of storyteller. Using copy and photography, individual case studies are brought to life by demonstrating the ‘eureka!’ moment where the problem is understood and Syngenta’s solution is made clear.

Client Brief Or Objective
To launch Syngenta’s Flowers Pro Controls business by demonstrating the company’s commitment to working alongside flower growers to solve their problems rather than offering generalist solutions.

Outcome
The campaign has been successfully rolled out globally, particularly in South America and Western Europe.

Brief Explanation
Syngenta is one of the world’s largest agri-chemicals businesses, helping growers large and small get the best from their crops. Ornamental flower growers tend to focus more on environmental conditions than on pest control and see their particular circumstances as being very individual. They don’t like ‘one size fits all' solutions.