BRICKSTONES by Kolle Rebbe Hamburg, Korefe for T.D.G. Vertriebs

BRICKSTONES

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Industry Confectionery & snacks
Media Design & Branding
Market Germany
Agency Kolle Rebbe Hamburg
Photographer Ulrike Kirmse
Agency Korefe
Copywriter Thomas Voelker, Till Felber Freelancer
Released December 2010

Credits & Description

Category: iii. Premium Brand
Advertiser: T.D.G. VERTRIEBS
Product/Service: CAKE MIX
Agency: KOLLE REBBE
Agency: KOREFE
Date of First Appearance: Dec 30 2010
Entrant Company: KOLLE REBBE, Hamburg, GERMANY
Entry URL: http://www.the-deli-garage.com/
Creative Direction: Katrin Oeding (Kolle Rebbe / KOREFE)
Art Direction: Reginald Wagner (Kolle Rebbe / KOREFE)
Copywriter: Till Felber (Kolle Rebbe / KOREFE)
Copywriter: Thomas Voelker (Kolle Rebbe / KOREFE)
Graphic Design: Derya Sevim (Kolle Rebbe / KOREFE)
Graphic Design: Marko Grewe (Kolle Rebbe / KOREFE)
Account Manager: Marie Steinhoff (Kolle Rebbe / KOREFE)
Final Artwork: Maik Spreen (Kolle Rebbe)
Photographer: Ulrike Kirmse
Production Company: (Produktionsbuero Romey von Malottky)
Media placement: Cake Mix - Online Shop: Www.deli-Garage.com - December 2010
Media placement: Cake Mix - Different Delicatessen Shops Around Germany - January 2011

Describe the brief from the client
Develop a cake mix packaged like a sack of cement that serves as an inspiration for creative cake constructions.

Describe the challenges and key objectives
The challenge lay in giving a bag of cement a high-quality food look and feel – and at the same time illustrating how the product is used and works.

Describe how you arrived at the final design
The rectangular bricks are themselves turned into a design element – the basic pattern covers the entire cement bag packaging.

Give some indication of how successful the outcome was in the market
Brickstones were one of The Deli Garage’s most successful product launches.