LOLLY TOOLS by Kolle Rebbe Hamburg, Korefe for T.D.G. Vertriebs

LOLLY TOOLS

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Industry Lollipops
Media Design & Branding
Market Germany
Agency Kolle Rebbe Hamburg
Copywriter Till Grabsch
Agency Korefe
Copywriter Gereon Klug
Released December 2010

Credits & Description

Category: iii. Premium Brand
Advertiser: T.D.G. VERTRIEBS
Product/Service: CONFECTIONARY
Agency: KOLLE REBBE
Agency: KOREFE
Date of First Appearance: Jan 27 2011
Entrant Company: KOLLE REBBE, Hamburg, GERMANY
Creative Direction: Katrin Oeding (Kolle Rebbe / KOREFE)
Art Direction: Reginald Wagner (Kolle Rebbe / KOREFE)
Copywriter: Till Grabsch (Kolle Rebbe / KOREFE)
Copywriter: Gereon Klug (Kolle Rebbe / KOREFE)
Graphic Design: Paul Svoboda (Kolle Rebbe / KOREFE)
Graphic Design: Sarah Gossner (Kolle Rebbe / KOREFE)
Account Manager: Kristina Wulf (Kolle Rebbe)
Production: (Produktionsbuero Romey von Malottky)
Media placement: Lollys - Internet and Direct Mailing - January 2011

Describe the brief from the client
"The Deli Garage" food label’s range was to be expanded to include lollipops, packaged using the label's typical form and an aesthetic that borrows from garage and workshop products.

Describe the challenges and key objectives
Develop a range of lollipops with packaging that adapts the garage concept and that of "handcrafted foods".

Describe how you arrived at the final design
By reversing the normal lollipop form, screwdrivers are turned into lollipops. The edible part is turned into a handle, the tip into a lollipop stick. The Lollitool is packaged in a classic tool bag made of leather and is only available in a limited edition.

Give some indication of how successful the outcome was in the market
The Lollitool Limited Edition was sold out within a week from The Deli Garage’s online shop.