T.D.G. Vertriebs Design & Branding STOP THE WATER WHILE USING ME! 1 by Kolle Rebbe Hamburg

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Industry Skin Care
Media Design & Branding
Market Germany
Agency Kolle Rebbe Hamburg
Copywriter Thomas Voelker, Till Felber Freelancer
Photographer Ulrike Kirmse, Robin Kranz
Released June 2011


One Show 2012
One Show Design Sustainability in Design / Single or Campaign Merit

Credits & Description

Type of Entry: Packaging Design
Category: Sustainable Packaging
Advertiser/Client: T.D.G. VERTRIEBS
Entrant Company: KOLLE REBBE Hamburg, GERMANY
Design/Advertising Agency: KOLLE REBBE Hamburg, GERMANY
2nd Design/Advertising Agency: KOREFE Hamburg, GERMANY
Creative Direction: Katrin Oeding (Kolle Rebbe / KOREFE)
Art Direction: Christine Knies (Kolle Rebbe / KOREFE)
Copywriter: Thomas Voelker (Kolle Rebbe / KOREFE)
Account Manager: Marie Steinhoff (Kolle Rebbe / KOREFE)
Graphic Design: Saara Jaervinen (Kolle Rebbe / KOREFE)
Graphic Design: Derya Sevim (Kolle Rebbe / KOREFE)
Photographer: Robin Kranz ()
Photographer: Ulrike Kirmse ()
Final Artwork: Maik Spreen (Kolle Rebbe)
Copywriter: Till Felber ()
Brief Explanation:
The range is thoroughly bio-friendly. From environmentally friendly manufacturing to packaging design – right up to the finished product. The web campaign is designed to convey this message too.
Describe the brief from the client:
Develop a design and a typography for a high-quality range of cosmetics that meet the increasing requirements of an ecologically aware society and set new standards in environmental protection: STOP THE WATER WHILE USING ME!
Description of how you arrived at the final design:
The complete design is almost completely reduced to typography. Besides the typography, the only other design element is a hand-drawn line. This reduction and limiting the design to black as a colour emphasise the call for austerity.
Indication of how successful the outcome was in the market:
Two weeks after its launch on the market, STOP THE WATER WHILE USING ME! was already sold out. To meet the huge demand, production had to be increased considerably.