T.D.G. Vertriebs: STOP THE WATER WHILE USING ME! by Kolle Rebbe Hamburg for T.D.G. Vertriebs

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T.D.G. Vertriebs: STOP THE WATER WHILE USING ME!

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Industry Skin Care, Health & Pharmaceuticals
Media Design & Branding
Market Germany
Agency Kolle Rebbe Hamburg
Copywriter Thomas Voelker, Till Felber Freelancer
Photographer Ulrike Kirmse, Robin Kranz
Released June 2011

Awards

Cannes Lions 2011
Design Lions Sustainable Packaging Bronze

Credits & Description

Type of Entry: Packaging Design
Category: Sustainable Packaging
Advertiser/Client: T.D.G. VERTRIEBS
Product/Service: SKINCARE PRODUCTS
Entrant Company: KOLLE REBBE Hamburg, GERMANY
Design/Advertising Agency: KOLLE REBBE Hamburg, GERMANY
2nd Design/Advertising Agency: KOREFE Hamburg, GERMANY
Creative Direction: Katrin Oeding (Kolle Rebbe / KOREFE)
Art Direction: Christine Knies (Kolle Rebbe / KOREFE)
Copywriter: Thomas Voelker (Kolle Rebbe / KOREFE)
Account Manager: Marie Steinhoff (Kolle Rebbe / KOREFE)
Graphic Design: Saara Jaervinen (Kolle Rebbe / KOREFE)
Graphic Design: Derya Sevim (Kolle Rebbe / KOREFE)
Photographer: Robin Kranz ()
Photographer: Ulrike Kirmse ()
Final Artwork: Maik Spreen (Kolle Rebbe)
Copywriter: Till Felber ()
Brief Explanation:
The range is thoroughly bio-friendly. From environmentally friendly manufacturing to packaging design – right up to the finished product. The web campaign is designed to convey this message too.
Describe the brief from the client:
Develop a design and a typography for a high-quality range of cosmetics that meet the increasing requirements of an ecologically aware society and set new standards in environmental protection: STOP THE WATER WHILE USING ME!
Description of how you arrived at the final design:
The complete design is almost completely reduced to typography. Besides the typography, the only other design element is a hand-drawn line. This reduction and limiting the design to black as a colour emphasise the call for austerity.
Indication of how successful the outcome was in the market:
Two weeks after its launch on the market, STOP THE WATER WHILE USING ME! was already sold out. To meet the huge demand, production had to be increased considerably.