STOP THE WATER WHILE USING ME! by Kolle Rebbe Hamburg, Korefe for T.D.G. Vertriebs

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STOP THE WATER WHILE USING ME!

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Germany
Agency Kolle Rebbe Hamburg
Copywriter Till Grabsch
Agency Korefe
Photographer Imke Jansen
Released April 2010

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: T.D.G. VERTRIEBS
Product/Service: TOILETRIES
Agency: KOLLE REBBE
Agency: KOREFE
Date of First Appearance: Apr 15 2010 12:00AM
Entrant Company: KOLLE REBBE, Hamburg, GERMANY
Entry URL: http://www.stopthewaterwhileusingme.com/
Executive Creative Direction: Stefan Kolle (Kolle Rebbe)
Creative Direction: Katrin Oeding (Kolle Rebbe/KOREFE)
Art Direction: Christian Doering (Kolle Rebbe/KOREFE)
Art Direction: Reginald Wagner (Kolle Rebbe/KOREFE)
Idea: Ana Magalhaes (Kolle Rebbe/KOREFE)
Graphic Design/Typography: Ana Magalhaes (Kolle Rebbe/KOREFE)
Copywriter: Till Grabsch (Kolle Rebbe/KOREFE)
Account Manager: Juliane Ahlfeld (Kolle Rebbe/KOREFE)
Artbuying: Emanuel Mugrauer (Kolle Rebbe/KOREFE)
Productioner: Frank Witte (Produktionsbuero Romey von Malottky)
Photographer: Imke Jansen
Media placement: Online/Shop - Http://www.stopthewaterwhileusingme.com/ - 15 April 2010

Describe the challenges and key objectives
The range is thoroughly bio-friendly. From environmentally friendly manufacturing to packaging design – right up to the finished product. The brand image was designed to meet this requirement in all facets.

Describe the brief from the client
Develop a corporate identity and naming for a high-quality range of cosmetics that meet the increasing requirements of an ecologically aware society and set new standards in environmental protection.

Describe how you arrived at the final design
Reducing the image to black & white and hand-made typography not only emphasise the brand’s originality, but its message too. The corporate design conveys a sense of austerity. Besides the typography, the design contains no other elements – other than a hand-drawn line. The design is as simple as it is to behave in an environmentally friendly manner: by turning off the water. The product takes the most direct route to convey this awareness: by turning the message into a brand.

Give some indication of how successful the outcome was in the market
Two weeks after its launch on the market, STOP THE WATER WHILE USING ME! Was already sold out. To meet the huge demand, production had to be increased considerably.