STOP THE WATER WHILE USING ME! by Kolle Rebbe Hamburg, Korefe for T.D.G. Vertriebs

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STOP THE WATER WHILE USING ME!

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Industry Hygiene & Personal Care Products
Media Design & Branding
Market Germany
Agency Kolle Rebbe Hamburg
Copywriter Till Grabsch
Agency Korefe
Photographer Imke Jansen
Released April 2010

Credits & Description

Category: Typography
Advertiser: T.D.G. VERTRIEBS
Product/Service: TOILETRIES
Agency: KOLLE REBBE
Agency: KOREFE
Date of First Appearance: Apr 15 2010 12:00AM
Entrant Company: KOLLE REBBE, Hamburg, GERMANY
Entry URL: http://www.stopthewaterwhileusingme.com/
Executive Creative Direction: Stefan Kolle (Kolle Rebbe)
Creative Direction: Katrin Oeding (Kolle Rebbe/KOREFE)
Art Direction: Christian Doering (Kolle Rebbe/KOREFE)
Art Direction: Reginald Wagner (Kolle Rebbe/KOREFE)
Idea: Ana Magalhaes (Kolle Rebbe/KOREFE)
Graphic Design/Typography: Ana Magalhaes (Kolle Rebbe/KOREFE)
Copywriter: Till Grabsch (Kolle Rebbe/KOREFE)
Account Manager: Juliane Ahlfeld (Kolle Rebbe/KOREFE)
Artbuying: Emanuel Mugrauer (Kolle Rebbe/KOREFE)
Productioner: Frank Witte (Produktionsbuero Romey von Malottky)
Photographer: Imke Jansen
Media placement: Online/Shop - Http://www.stopthewaterwhileusingme.com - 15 April 2010

Describe the challenges and key objectives
The range is thoroughly bio-friendly. From environmentally friendly manufacturing to packaging design – right up to the finished product. The typography is also supposed to convey this claim.

Describe the brief from the client
Develop a typographic solution for a high-quality range of cosmetics that meet the increasing requirements of an ecologically aware society and set new standards in environmental protection: STOP THE WATER WHILE USING ME!

Describe how you arrived at the final design
The typography is hand-made and straightforward. It is the most important element of the design. Through its reduction it emphasises the call for austerity. Limiting the use of colours to black means doing without poisonous colours.

Give some indication of how successful the outcome was in the market
Two weeks after its launch on the market, STOP THE WATER WHILE USING ME! Was already sold out. To meet the huge demand, production had to be increased considerably.