T.D.G. Vertriebs Design & Branding The Deli Garage by Kolle Rebbe Hamburg, Korefe

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The Deli Garage

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Industry Skin Care
Media Design & Branding
Market Germany
Agency Kolle Rebbe Hamburg
Illustrator Reginald Wagner
Agency Korefe
Released May 2012


London International Awards 2012
Package Design Foods Short List

Credits & Description

Entrant: Kolle Rebbe, Hamburg/KOREFE, Hamburg
The Deli Garage
Corporate Name of Client: T.D.G. Vertriebs GmbH & Co. KG
Client Account Director: Felix Negwer
Agency Account Directors: Marie Steinhoff/Kristina Wulf/ Corinna Hübl/Christine Knies
Agency: Kolle Rebbe, Hamburg
Creative Directors: Antje Hedde/Katrin Oeding
Copywriters: Lorenz Ritter/Thomas Völker/Gereon Klug/ Moritz Heitmüller
Art Director: Reginald Wagner
Design Company: KOREFE, Hamburg
Graphic Designers: Reginald Wagner/Derya Sevim
Illustrator: Reginald Wagner
Kolle Rebbe Production: Stephan Gerlach/ Franziska Ziegler
Produktionsbüro: Romey von Malottky, Hamburg
Print: Hera Papierverarbeitung/POP Werbeteam/ Weber Druck & Display/Art Partner
Final Artwork: Maik Spreen/Anneke Plein/ Anne Schmücker/Lea Fechting
Description of the Project
Brief: "The Deli Garage" food label’s range was to be expanded and packaged using the label's typical form and aesthetic that borrows from garage and workshop products.
Challenges and Key Objectives: The delicatessen products are packaged with loving care, and with useful tools enclosed. The ‘how-to-use’ instructions are passed on, humourously, by way of pictures and graphic designs.
How We Arrived At The Final Packaging: New additions are Brickstones (cake mix in miniature cement sacks), Cooling Water (mineral water for on the road), Filler (chocolate spread - smooths out hunger holes), Candy Tools (screwdriver-shaped lollipops), Bee Glue (for sticky honey adhesion), Parmesan Cheese Pencils (includes sharpener), and two more brand-new shades of Food Finish (edible spray-on food colouring).
Results: The Deli Garage Shop registered a 50% increase in sales over one year.