Table Of Contents Design & Branding TABLE OF CONTENTS by Kolle Rebbe Hamburg

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Industry Magazines
Media Design & Branding
Market Germany
Agency Kolle Rebbe Hamburg
Executive Creative Director Sascha Hanke
Creative Director Holger Bultmann
Photographer Jan Burwick
Released January 2012

Credits & Description

Category: Publications & Business Communications
Product/Service: MAGAZINE
Account Manager: Katharina Braun (Kolle Rebbe)
Online Art Director: Tom Schallberger (Kolle Rebbe)
Executive Creative Director: Sascha Hanke (Kolle Rebbe)
Concept/Creative Director: Christian Doering (Kolle Rebbe)
Editor-In-Chief: Lorenz Ritter (Kolle Rebbe)
Editor-In-Chief: Amy Werblin (Kolle Rebbe)
Artist: Christoph Himmel
Photographer: Jan Burwick
Art Buying: Emanuel Mugrauer (Kolle Rebbe)
Production: Franziska Ziegler (Kolle Rebbe)
Final Artwork: Anne Schmuecker (Kolle Rebbe)
Postproduction: DDE-Medien (DDE-Medien GmbH)
Printing: Peppermint Holding (Peppermint Holding GmbH)
Printing: Weber Druck (Weber Druck)
Director/ Camera: Robert Rohde (Erste Liebe Filmproduktion GmbH)
Cutting: Robert Rohde (Erste Liebe Filmproduktion GmbH)
Film Producer: Justin Niklas Mundhenke (Erste Liebe Filmproduktion GmbH)
Film Postproduction: nhb Hamburg (nhb Hamburg)
App Programming: Juergen Alker (Swipe)
Creative Director: Holger Bultmann (Kolle Rebbe)
Speaker: Alain Orpin
Music: Niko Tzoukamnis/ Tobias Schmid
Media placement: Magazine - Bookstores - 04.01.2012

Describe the brief from the client
The Deli Garage wanted to launch an interview-magazine on design to feature collaborating designers and artists, and to give them a new platform to express themselves.

Describe the challenges and key objectives
To create an interview-magazine that stands out from millions of similar magazines.

Describe how you arrived at the final design
Millions of words are being printed into magazines every month around the world. Therefore, we invented a completely new form of interview: the visual interview. It’s short on words but rich in images. The interviewed artist responds by arranging items on a white table. This image is printed on a 1400 x 2000mm cotton tablecloth: The Table Of Contents. It can be ‘read’ at the table and experienced through additional content such as sound bites, interview-snippets, and links via the iPad app.

Give some indication of how successful the outcome was in the market
Table Of Contents changed the reading habits of a thousand readers within a month; the first issue was completely sold out after 4 weeks. The second is currently in production.