Taboo Design & Branding TABOO. SET FOR ADULTS by Grey Warsaw

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TABOO. SET FOR ADULTS

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Industry Contraceptives & Pregnancy Tests
Media Design & Branding
Market Poland
Agency Grey Warsaw
Creative Director Katarzyna Sosnierz
Designer Ewa Juszczuk
Released March 2012

Credits & Description

Category: Promotional Item Design
Advertiser: KRZYSZTOF GUSTA GLUEINVEST
Product/Service: TABOO CONDOMS
Agency: GREY WORLDWIDE WARSAW
Senior Art Director: Zofia Nowak (Grey Worldwide Warszawa)
Senior Art Director: Beata Kotnowska-Bujak (Grey Worldwide Warszawa)
Senior Copywriter: Monika Swiatek-Krol (Grey Worldwide Warszawa)
Deputy Creative Director: Grzegorz Waliczek (Grey Worldwide Warszawa)
Creative Director: Katarzyna Sosnierz (Grey Worldwide Warszawa)
Postproduction: Jerzy Wasilewski (ASP)
3D Print: Jerzy Smolenski (ASP)
3D Project: Zuza Lapies (ASP)
3D Project: Michał Kubczak (Loplop)
Designer: Ewa Juszczuk (Grey Worldwide Warszawa)
Strategy Planner: Michał Konert (Grey Worldwide Warszawa)
Print Production: Dorota Kulma (Grey Worldwide Warszawa)
Media placement: Gift set - Direct delivery - 21.03.2012

Describe the brief from the client
Create design gadgets to show people that safe sex can be a lot of fun.

Describe the challenges and key objectives
Explain to people that using Taboo condoms could be a great play. Only with Taboo can you really have fun without thinking about consequences. Sex is carefree with Taboo.

Describe how you arrived at the final design
We created 29 basic elements and 4 special. They can build woman and man figures and the figures can fit well together only with special element - Taboo.

By using the blocks we can create as many sexual positions as we want. And this open us up sexually, and develop our imagination. We can also fulfil our fantasies.

Give some indication of how successful the outcome was in the market
We sent 'Set for Adults' to 50 sexologists and many clients. Let's leave the results Taboo.