Takahisa Hashimoto Illustrations Design & Branding SNOWFLAKE MEN by Takahisa Hashimoto

SNOWFLAKE MEN

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Industry Arts, Business equipment & services, Corporate Image
Media Design & Branding
Market Japan
Agency Takahisa Hashimoto
Art Director Takahisa Hashimoto
Producer Yasuharu Mitsumura
Photographer Megumu Wada
Released March 2011

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: TAKAHISA HASHIMOTO ILLUSTRATIONS
Product/Service: TAKAHISA HASHIMOTO ILLUSTRATIONS
Agency: TAKAHISA HASHIMOTO ILLUSTRATIONS
Illustrator: Takahisa Hashimoto (Takahisa Hashimoto Illustrations)
Art Director: Takahisa Hashimoto (Takahisa Hashimoto Illustrations)
Producer: Yasuharu Mitsumura (Bowline)
Photographer: Megumu Wada (Doable)
Media placement: Poster - 500 Mailings Distributed To Small Businesses - 5 Mar 2011
Media placement: Post Card - 4000 Mailings Distributed To Small Businesses - 5 Mar 2011
Media placement: Temporary exhibition - Gallery - 23 Mar 2011

Describe the brief from the client
Due to the impact of global recession, the illustration industry in Japan is losing its momentum, and its illustration business is in a predicament. In order to contribute to breaking through such a situation, a Japanese illustrator who believes in an importance of always providing unique and new illustrations desired to build recognition of the strength of Japanese illustrations, to inspire and energise the market.

Describe the challenges and key objectives
Increase awareness of Takahisa Hashimoto, a freelance illustrator, to build recognition of Japanese illustrations across the world.

Describe how you arrived at the final design
A series of 3 pieces of riders on the snow, illustrating their deep passion and enthusiasm for snowboarding, who love to fall, stand up, fall again and keep trying until they make a great trick – basically those who absolutely love just to be on the snow. The Snowflake Men series are illustrations of pure, simple love towards snowboarding.

Give some indication of how successful the outcome was in the market
New business expanded by 250% (domestic and international) from the previous year. Received solo exhibition offers and significantly increased the awareness.