TAM CARGO BUSINESS CARD by Y&R Sao Paulo for Tam

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TAM CARGO BUSINESS CARD

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Industry Stationery
Media Design & Branding
Market Brazil
Agency Y&R Sao Paulo
Creative Director Alexandre Vilela, Felipe Gall
Art Director Eduardo Araujo, Eduardo Quadra
Account Supervisor Alessandro Cardoni
Released April 2010

Credits & Description

Category: Stationery
Advertiser: TAM
Product/Service: TAM CARGO
Agency: Y&R
Date of First Appearance: Apr 1 2010 12:00AM
Entrant Company: Y&R, São Paulo, BRAZIL
Vice President Creative: Marco Versolato (Y&R)
Creative Director: Alexandre Vilela (Y&R)
Creative Director: Felipe Gall (Y&R)
Art Director: Eduardo Quadra (Y&R)
Art Director: Eduardo Araujo (Y&R)
Account Supervisor: Alessandro Cardoni (Y&R)
Planner: David Laloum (Y&R)
Advertiser's Supervisor: Juliana Pompeia (TAM)
Media placement: Business Card - Used By The Companies' Employees - 01 April 2010

Describe the challenges and key objectives
We needed create an idea to leave something to be remembered and not only of commercial appeal. Something nice and mostly, playful. So the new TAM CARGO BUSINESS CARD was created.

Describe the brief from the client
TAM CARGO is the leader in the cargo segment in Brazil. To keep this position and expand its business, TAM CARGO went in a search of new clients. Most of these clients were not huge companies, so for the initial contact they wanted to leave something by which they would be remembered.

Describe how you arrived at the final design
The business card represents, when assembled, a miniature cardboard box used in the transport of air cargo.

Give some indication of how successful the outcome was in the market
2,000 units were produced to be used, initially, by directors. The acceptance was so great that the cards were extended to the entire Sales Department at TAM CARGO.