TAM LINHAS AEREAS Design & Branding TAM MUSEUM by CRIACITTA MARKETING CENOGRAFICO

TAM MUSEUM

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Industry Museums & Libraries
Media Design & Branding
Market Brazil
Agency CRIACITTA MARKETING CENOGRAFICO
Art Director Ricardo Oliveira
Producer Mara Ribeiro
Released June 2010

Credits & Description

Category: Exhibitions & Live Events
Advertiser: TAM LINHAS AÉREAS
Product/Service: AIR COMPANY
Agency: CRIACITTA MARKETING CENOGRAFICO
Date of First Appearance: Jun 11 2010
Entrant Company: CRIACITTA MARKETING CENOGRAFICO, São Paulo , BRAZIL
Manager: Nelson Rocha (Criacitta Marketing Cenografico)
Art Director: Ricardo Oliveira (Criacitta Marketing Cenografico)
Producer: Mara Ribeiro (Criacitta Marketing Cenografico)
Media placement: V&A Museum - Museum - Permanent
Describe the brief from the client
Transform the visitation to the Museum TAM, the largest aviation museum in the world, a strong brand experience for the brand TAM and add knowledge to visitors.
Describe the challenges and key objectives
The inspiration came from the imagination of aviation itself. In each environment the visitor is greeted with the signs of the aviation world.
Describe how you arrived at the final design
Experiential and engaging, the circuit has become one of the biggest attractions of the museum, contributing to the growth of public float.
Give some indication of how successful the outcome was in the market
Over 90 million people visited the space, reflecting to create an aspirational and interactive atmosphere, where the public was involved in a modern and creatively fertile way.