BATTLESHIP/AIRCRAFT/TANK by Creative Juice\G1 Bangkok, TBWA\ Bangkok for Siam Tamiya

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BATTLESHIP/AIRCRAFT/TANK

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Industry Culture, Leisure & Sport
Media Design & Branding
Market Thailand
Agency Creative Juice\G1 Bangkok
Agency TBWA\ Bangkok
Art Director Thirasak Tanapatanakul, Komson Yamshuen
Copywriter Chatchai Butsabakorn
Illustrator Chatchai Butsabakorn
Released October 2012

Credits & Description

Advertiser: SIAM TAMIYA
Agency: CREATIVE JUICE\BANGKOK (TBWA)
Category: Foods
Copywriter: Chatchai Butsabakorn (Creative Juice\bangkok)
Chief Creative Officer: Thirasak Tanapatanakul (Creative Juice\bangkok)
Illustrator: Chatchai Butsabakorn (Creative Juice\bangkok)
Art Director: Komson Yamshuen (Creative Juice\bangkok)
Art Director: Thirasak Tanapatanakul (Creative Juice\bangkok)

Brief Explanation
For assembly model lovers, the number of parts of the model is a challenge. So we created 3 posters, the legendary tank/battleship/aircraft of World War II, by using part numbers and lines from the instruction to show our target how large number of model’s parts is and how great challenge it will be.

Client Brief Or Objective
To promote the Tamiya War Series, the models with the largest number of parts in the market, to modeling enthusiasts for expanding the customer base.

Implementation
The war series at the Tamiya shop was sold out in 4 weeks and the member subscription of The Tamiya Club in Thailand has increased by 23% as these assembly model lovers wants to know when the new challenge from the next war series will be available.

Outcome
The war series at the Tamiya shop was sold out in 4 weeks and the member subscription of The Tamiya Club in Thailand has increased by 23% as these assembly model lovers wants to know when the new challenge from the next war series will be available.