Target Design & Branding Target Global Brand Campaign, 13 by Target

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Target Global Brand Campaign, 13

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Industry Supermarkets
Media Design & Branding
Market United States, Canada
Agency Target
Chief Creative Officer Todd Waterbury
Associate Creative Director Allan Peters
Executive Creative Director Jason Langer
Released May 2015

Credits & Description

Brand: Target
Entrant Company: Target, Minneapolis
Agency: Target Creative, Minneapolis
Production Company: N/A, N/A
CCO: Todd Waterbury
ECD: Jason Langer
GCD: David Richardson
Design/ACD: Allan Peters
Style AD: Rachel Arford
Target's logo is elegantly simple. One dot. One ring. We created a brand campaign that actively deconstructs this iconic graphic identity. Instead of a static symbol, it becomes a rhythmic pattern, and a playful player in the choreography of life.
The result is a collection of images that embody the lively aspirations of the Target brand. It’s living and breathing the logo in a bold new way.