TASSIMO RETAIL PACKAGING IDENTITY by Turner Duckworth London for Tassimo

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TASSIMO RETAIL PACKAGING IDENTITY

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Industry Coffee, Tea, Breakfast Drinks, Electronic Devices & Home Appliances
Media Design & Branding
Market United Kingdom
Agency Turner Duckworth London
Released September 2010

Credits & Description

Category: Consumer Products
Advertiser: KRAFT FOODS EUROPE
Product/Service: ON DEMAND BREWER
Agency: TURNER DUCKWORTH
Date of First Appearance: Sep 1 2010
Entrant Company: TURNER DUCKWORTH, London, UNITED KINGDOM
: David Turner (Turner Duckworth: London & San Francisco)
: Bruce Duckworth (Turner Duckworth: London & San Francisco)
: Mark Waters (Turner Duckworth: London & San Francisco)
: Mark Waters (Turner Duckworth: London & San Francisco)
: Miles Marshall (Turner Duckworth: London & San Francisco)
: John Hughes (Freelance)
: David Germain (Turner Duckworth: London & San Francisco)
: Andy Grimshaw (Andy Grimshaw Photography)
: Peter Ruane (PR Imaging)
: Peter Ruane (PR Imaging)
: Lee Tucker (Freelance)
: James Norris (Turner Duckworth: London & San Francisco)
Media placement: Flow wrap packs - Supermarkets - 1 September 2010
Describe the brief from the client
The Kraft/Bosch owned on demand brewer system, Tassimo was in need of revitalization across Europe. The agency was briefed to bring the brand to life by communicating it’s unique point of difference in this crowded sector.
Describe the challenges and key objectives
Tassimo offers the consumer premium branded choice of great coffees and more from brands consumers know and love such as Carte Noire, Jacobs, Milka, Twinings and Cote D’Or to name but a few. With Tassimo consumers find an easy way to enjoy their favourite beverages, brewed to coffee shop standards in the warmth of their own home at the touch of a button.
Describe how you arrived at the final design
The new identity system works across many touch points from retail packs, at home dispenser packs, POS, CRM and Online applications. With the retail pack Tassimo proudly presents its’ beverage partner brand accompanied by two cups of enticingly flavourful drinks, in Tassimo’s world drinks should be enjoyed together.