CHRISTMAS CONUNDRUM by Taxi Studio for TAXI STUDIO

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CHRISTMAS CONUNDRUM

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United Kingdom
Agency Taxi Studio
Copywriter Lindsey Camp
Illustrator Sam Hadley
Released December 2010

Credits & Description

Category: Self Promotion
Advertiser: TAXI STUDIO
Product/Service: DESIGN AGENCY
Agency: TAXI STUDIO
Date of First Appearance: Dec 10 2010
Entrant Company: TAXI STUDIO, Bristol, UNITED KINGDOM
Creative Director/Designer/Typographer/Copywriter: Spencer Buck (Taxi Studio)
Design Director: Ryan Wills (Taxi Studio)
Illustrator: Sam Hadley
Copywriter: Lindsey Camp
Media placement: Card - 250 mailed to clients - 1st December 2010

Describe the brief from the client
Design a Christmas Card to engage and delight clients and friends.

Describe the challenges and key objectives
Every year design agencies attempt to design and produce a unique and thought provoking Christmas card to send to their clients, demonstrating their talent and capabilities. With every year this task becomes increasingly challenging. Our objective was to create a 'card' that would engage the recipient, and become a talking point with others.

Describe how you arrived at the final design
Tapping into the vernacular of Christmas puzzle gifts, we created a fun (and ever so slightly frustrating) Christmas Conundrum to confound and delight our clients in equal measure.

Note to judges: The average time it takes to crack the conundrum is 2 minutes (the quickest was 34 seconds).

To fully appreciate our Conundrum we would ideally not provide the answer, however if the actual sample is not available for judging it is necessary.





Answer - Creative Block

Give some indication of how successful the outcome was in the market
The card was very well received and featured in Creative Review magazine in December.