CHRISTMAS MAILER 2009 by Taxi Studio for TAXI STUDIO

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CHRISTMAS MAILER 2009

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market United Kingdom
Agency Taxi Studio
Creative Director Spencer Buck
Photographer Peter Horridge
Illustrator Sam Hadley
Released November 2009

Credits & Description

Category: Self Promotion
Advertiser: TAXI STUDIO
Product/Service: DESIGN COMPANY
Agency: TAXI STUDIO
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: TAXI STUDIO, Bristol, UNITED KINGDOM
Creative Director: Spencer Buck (Taxi Studio)
Senior Designer: Gareth Beeson (Taxi Studio)
Illustrator: Sam Hadley (Hadley Art)
Photographer: Peter Horridge (Peter Horridge)
: Sarah Corfield
Media placement: Mailer - 286 Mailings - 1 December 2009

Describe the challenges and key objectives
Creating a witty Christmas communication that connects with our positioning of fearless creativity.

Describe the brief from the client
Create the in-house 2009 Christmas Communication Target audience: clients and friends of Taxi Studio

Describe how you arrived at the final design
When Santa got stuck up the chimney*… he provided the perfect solution. Claus became CLAUS-trophobic, neatly linking Christmas to ‘Fear’ – providing relevance to our Fearless positioning.

Give some indication of how successful the outcome was in the market
286 were dispatched… 82 clients and friends emailed us to say they loved it. Which means roughly 29% of our clients and friends have a sense of humour. (Or access to email.) * ‘When Santa got stuck up the Chimney’ is a traditional nursery rhyme