Christmas Card by Tbwa\santiago Mangada Puno for TBWA\

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Christmas Card

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Philippines
Agency Tbwa\santiago Mangada Puno
Released November 2010

Awards

One Show 2011
One Show Design Collateral Design / Self-promotion Merit

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: TBWA SANTIAGO MANGADA PUNO
Product/Service: AGENCY
Agency: TBWA\SANTIAGO MANGADA PUNO
Date of First Appearance: Dec 23 2010
Entrant Company: TBWA\SANTIAGO MANGADA PUNO, Makati City, THE PHILIPPINES
Executive Creative Director: Melvin Mangada (TBWA\ Santiago Mangada Puno)
Creative Director/Writer: Joey Tiempo (TBWA\ Santiago Mangada Puno)
Executive Creative Director/Writer: Marci Reyes (Tequila Manila)
Art Director: Alfredo Silao III (TBWA\ Santiago Mangada Puno)
Print Producer: John Ed De Vera (TBWA\ Santiago Mangada Puno)
Media placement: Greetings Card - Distributed to clients - 23 December 2010
Describe the brief from the client
Create a greeting card for TBWA\SMP's clients.
Describe the challenges and key objectives
Our clients are busy people. They receive too many cards with traditional greetings and may not even bother to read past the envelopes.
Describe how you arrived at the final design
So we put our design on the envelope.
An unexpected twist on the regular button-closure envelope makes for an interactive, stand-out card.
The recipient need not open it – but if he chooses to, he's in a for a good-natured punchline.
Give some indication of how successful the outcome was in the market
Not one Christmas card was left unopened.
Based on the thank-you notes we received over the holidays, all of them were opened, read, closed, opened again and shared with friends.