TBWA\ISTANBUL Design & Branding THE STATIONARY by TBWA\ Istanbul

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THE STATIONARY

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Turkey
Agency TBWA\ Istanbul
Art Director Zeynep Orbay
Copywriter Ilkay Gurpinar
Account Supervisor Ekin Kutevu
Released April 2012

Awards

One Show 2013
One Show Design Self-Promotion / Single or Series Silver

Credits & Description

Category: Self Promotion
Advertiser: TBWA\ISTANBUL
Product/Service: CREATIVE AGENCY
Agency: TBWA\ISTANBUL
Executive Creative Director: Ilkay Gurpinar (Tbwa\istanbul)
Copywriter: Ilkay Gurpinar (Tbwa\istanbul)
Art Director: Zeynep Orbay (Tbwa\istanbul)
Executive Account Director: Burcu Ozdemir (Tbwa\istanbul)
Account Director: Dilek Ucarli (Tbwa\istanbul)
Account Supervisor: Ekin Kutevu (Tbwa\istanbul)
Account Executive: Tarcin Koprulu (Tbwa\istanbul)
Print Coordinator: Hakan Gulsoy (Tbwa\istanbul)
Media placement: CORPORATE STATIONARY BAG - TBWA\ISTANBUL - 13 APRIL 2012
Describe the brief from the client
As TBWA globally changed it’s corporate typography to Helvetica, we needed to design all of our stationary items.
Describe the challenges and key objectives
Stemming out of the Helvetica spirit we wanted them to look as Swiss as possible. Everything is stated and specified perfectly in the general Swiss way of packaging. All the precise info about the size, weight or materials take place directly on the packaging itself.
We did the same. But off course, we made some little trick and added some wit-spice disrupting the specifications and the rigid Swiss Design.
Describe how you arrived at the final design
For each item a sentence and an odd icon is created referring to the meaning of that item in our lives. We designed everything from cups to folders, notebooks to CD cases that we use in the office.
Give some indication of how successful the outcome was in the market
We have been sending the items to different TBWA agencies around the world and to the Turkish marketing scene. We have received great feedback and a huge demand for more samples (even a great demand to buy the items). We have already started producing the second round in a very short time period.