OUTSTANDING CREATIVES by TBWA\ Dusseldorf for TBWA\

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OUTSTANDING CREATIVES

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Germany
Agency TBWA\ Dusseldorf
Executive Creative Director Joerg Herzog
Art Director Jens Mennicke
Copywriter Monika Schmitz
Producer Carsten Haspel
Released January 2012

Credits & Description

Category: Self Promotion
Advertiser: TBWA GERMANY
Product/Service: HUMAN RESSOURCES DEPARTEMENT
Agency: TBWA\GERMANY
Executive Creative Director: Joerg Herzog (TBWA Düsseldorf)
Creative Director: Jens Mennicke (TBWA Düsseldorf)
Copywriter: Monika Schmitz (TBWA Düsseldorf)
Art Director: Jens Mennicke (TBWA Düsseldorf)
Producer: Carsten Haspel (TBWA Düsseldorf)
Media placement: Poster - Universities + Art Schools/Germany - 18.1.2012

Describe the brief from the client
TBWA Germany is always looking for young talent. The brief was to develop an advertising medium to attract the best young talent from art schools and universities.

Describe the challenges and key objectives
The main challenge was to find a solution that could visualise the TBWA way of working and its disruption philosophy in the search for young talent.

Describe how you arrived at the final design
This recruitment poster for junior creatives makes them understand the difference of working at TBWA with a simple graphic device taken from our unique Logo (Backslash). The poster was placed in design schools and universities across Germany.

Give some indication of how successful the outcome was in the market
After distributing the poster, we doubled the applications from the targeted universities and art schools.