SOCCER by TBWA\ Milan for TBWA\

SOCCER

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Italy
Agency TBWA\ Milan
Executive Creative Director Nicola Lampugnani, Paolo Troilo - Francesco Guerrera
Art Director Sébastien Sardet
Released September 2010

Credits & Description

Category: Self Promotion
Advertiser: TBWA\ITALIA
Product/Service: TBWA TABLE SOCCER TOURNAMENT
Agency: TBWA\ITALIA
Date of First Appearance: Sep 24 2010
Entrant Company: TBWA\ITALIA, Milan, ITALY
Executive Creative Director: Francesco Guerrera (TBWA\ITALIA)
Executive Creative Director: Nicola Lampugnani (TBWA\ITALIA)
Art Director: Sebastien Sardet (TBWA\ITALIA)
Media placement: T-SHIRT - Distributed To Agencies People - 24-10-2010

Describe the brief from the client
Promote the TBWA's table soccer tournament in the creative community.

Describe the challenges and key objectives
Create an engaging way to bring people to the tournament and use them as a media.

Describe how you arrived at the final design
The easiest way to speak about table-soccer: create a t-shirt that make people real table-soccer-players.

Give some indication of how successful the outcome was in the market
In 4 days of promotion in all the agencies in Milan, we brought 150 people to the tournament and all the specialized press spoke about the event.