TBWA\ Design & Branding TBWA\CONTAGIOUS by TBWA\Chiat\Day New York

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency TBWA\Chiat\Day New York
Executive Creative Director Patrick Oneill
Art Director Jason Fryer
Copywriter Ed White, Nick Parish
Designer Bory Chung
Producer Jeremy Miller, Rhonda George
Photographer Bill Hornstein, Josh Withers
Released November 2011

Credits & Description

Category: Books
Advertiser: TBWA\WW
Global Director Of Media Arts: Lee Clow (TBWA\Chiat\Day)
Executive Creative Director: Patrick O'Neill (TBWA\Chiat\Day)
Creative Director: Nick Parish (Contagious Magazine)
Art Director: Jason Fryer (TBWA\Chiat\Day)
Designer: Bory Chung (TBWA\Chiat\Day)
Copywriter: Nick Parish (Contagious Magazine)
Copywriter: Ed White (TBWA\Chiat\Day)
Producer: Jeremy Miller (TBWA\Chiat\Day\New York)
Producer: Rhonda George (TBWA\Chiat\Day\New York)
Print Producer: Matthew MacDonald/Kerri Sparkman (TBWA\Chiat\Day)
Traffic Manager: Alisa Arnold (TBWA\Chiat\Day)
Photographer: Josh Withers (TBWA\Chiat\Day)
Photographer: Bill Hornstein (TBWA\Chiat\Day)
Printer: Primary Color (Primary Color)
Media placement: Magazine - Worldwide TBWA Offices - 11 November 2011

Describe the brief from the client
Come up with a new way to tell the TBWA story.

Describe the challenges and key objectives
In the past we have created yearbooks, magazines and most recently the coffee table book, Disruption Stories. We needed a new way to tell our story.

Describe how you arrived at the final design
We decided to work in conjunction with Contagious Magazine to write and design (with our help) an 80-Page book to promote our brand.

Give some indication of how successful the outcome was in the market
The books have been distributed to our offices throughout the network and are being used as door openers, of prospects, recruitment and existing clients and influencers. There is also a project site with video case studies, as well as video of management discussing our work and brand philosophy.