Soho's Secret Tea Room, 2 by The Partners for SOHO’S SECRET TEA ROOM

Adsarchive » Design & Branding » SOHO’S SECRET TEA ROOM » Soho's Secret Tea Room, 2

Soho's Secret Tea Room, 2

Pin to Collection
Add a note
Industry Fast food outlets & restaurants
Media Design & Branding
Market United Kingdom
Agency The Partners
Released April 2012

Awards

Clio Awards, 2013
Design Logo Silver

Credits & Description

Agency (city): The Partners London
Creative Director(s): Stuart Radford
Senior Designer: Leon Bahrani

Short explanation
Context
Create a logo for Soho’s Secret Tea Room: a small, vintage-inspired tea room hidden away in London’s Soho. The logo must communicate the truly secret nature of the tea room: As well as its hidden location, customers have to phone in advance to book a table and ring the doorbell to be allowed inside.

Relevance
The logo is based on the idea of looking through a keyhole into a small, secret room. Hidden within the vintage-style keyhole, we created a simple teaspoon shape.

Difference
The logo simply and memorably communicates the secretive nature of the tea room and is far removed from the usual clip-art clichés used in other tea room logos. The logo is also able to blend seamlessly with the many vintage patterns and textures found within the room.