TEAM DETROIT Design & Branding BRING YOUR CHILD TO WORK DAY T-SHIRTS by Team Detroit

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BRING YOUR CHILD TO WORK DAY T-SHIRTS

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Team Detroit
Designer Jason Smith
Released November 2012

Credits & Description

Advertiser: TEAM DETROIT
Agency: TEAM DETROIT
Category: Packaging and Promotional Item Design
Advertising campaign: BRING YOUR CHILD TO WORK DAY T-SHIRTS
Associate Design Director: Christine Jones (Team Detroit)
Illustrator: Jason Smith (Team Detroit)
Designer: Jason Smith (Team Detroit)
Global Design Director: Michele Silvestri (Team Detroit)
Chief Creative Officer: Toby Barlow (Team Detroit)

Implementation
In an effort to marry childlike wonder with the corporate world, a series of whimsical and wonderful illustrations of animals wearing neckties were created. The illustrations were colorized using Adobe Illustrator and then silkscreened onto T-shirts. To better identify the groups, each was assigned a unique animal. To keep the animal theme going, homing pigeon t-shirts were created for the adult volunteers, to show they were the ones in charge of guiding the kids around the office.

Client Brief Or Objective
It’s not every day that you have to satisfy over 100 clients ranging in age from 8 to 16. For our annual “Bring Your Child to Work Day,” we were asked to design a series of T-shirts to commemorate the event. The shirts had to serve a utilitarian purpose, but also be cool enough for the kids to want to wear over and over again.

Outcome
When the children met the team member who illustrated the T-shirts, many of them asked him to autograph their shirts. And nearly a year later, you can still see the agency volunteers wearing their shirts around the office. We took these as a sign that the designs were a hit.

Brief Explanation
During the day, the kids visiting the office would be divided into different groups, each of which needed a unique shirt. The adult guides also required their own shirt so they would stand out in the crowd. We were tasked with developing a theme for the day’s event in a tight time frame.