LISA HEADS FOR TOMORROW by Bluetango for Telekom Austria

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LISA HEADS FOR TOMORROW

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Industry Telecommunications Services
Media Design & Branding
Market Austria
Agency Bluetango
Creative Director Dr. Hans Cepko, Johannes Newrkla
Art Director Marion Schlipfinger
Illustrator Susanne Wechdorn
Released September 2009

Credits & Description

Category: Publications
Advertiser: TELEKOM AUSTRIA GROUP
Product/Service: TELECOMMUNICATIONS PROVIDER
Agency: BLUETANGO
Date of First Appearance: Sep 11 2009 12:00AM
Entrant Company: BLUETANGO , Vienna, AUSTRIA
Creative Director: Johannes Newrkla (Bluetango)
Text/Concept: Christoph Witek (Bluetango)
Creative Director: Hans Cepko
Art Director: Marion Schlipfinger (Bluetango)
Graphic Designer: Artur Tewfik (Bluetango)
Illustrator: Susanne Wechdorn
Media placement: Report - Mailings and order - 11 September 2009

Describe the challenges and key objectives
Challenge was to make sustainability visible.

Describe the brief from the client
Design of a Sustainability Report

Describe how you arrived at the final design
Based on the fact that our kids are those who benefit the most from sustainability we created the Sustainability Report as a children's book. It tells the story of a little girl who heads for tomorrow.

Give some indication of how successful the outcome was in the market
1. Environmental Award from the Ministry of Environmental