POLO MODA CEARÁ by STUDIO ABRACADABRA for SEBRAE CEARA

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POLO MODA CEARÁ

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency STUDIO ABRACADABRA
Creative Director Allyson Dos Reis Pimentel, Monike De Souza Oliveira
Released October 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: SEBRAE CEARÁ
Product/Service: TEXTILE & FASHION CHAIN
Agency: STUDIO ABRACADABRA
Date of First Appearance: Oct 7 2009 12:00AM
Entrant Company: STUDIO ABRACADABRA, BRAZIL
Creative Director: Allyson dos Reis Pimentel (Studio Abracadabra)
Creative Director: Monike de Souza Oliveira (Studio Abracadabra)
Media placement: Direct mailing - Distributed to members - 07 october 2009 - today
Media placement: Brochure - Distributed to members - 07 october 2009 - today
Media placement: Gifts - Distributed to members - 07 october 2009 - today

Describe the challenges and key objectives
Talking about innovation, fashion and confection in a business environment, without the use of caricature and obvious things became our challenge to bring a pole of a business feel “fashionista” and stylish. Concepts such as “union”, “interaction” and “synergy” should be explained in the identity of the brand.

Describe the brief from the client
Create a brand identity, graphic elements and promotional gifts to launch the project called “Polo Moda – Ceará”, which arose from the need to unite efforts around common goals of the textile-fashion chain in the state of Ceará.

Describe how you arrived at the final design
Talking about innovation, fashion and textile in a business environment, without the use of caricature and obvious things became our challenge. We brought a touch of “fashionista” and full of style for the identity of the “Polo Moda – Ceará”, which has the goal of bringing the chain's fashion of Ceará to their place of national prominence. Convergence is the essence of the brand Polo Moda - Ceará, and concepts like “union”, “interaction” and “synergy” should be explained in the brand's identity.

Give some indication of how successful the outcome was in the market
Give credibility to the project, capturing a large number of members, and attracting new investments from the partner institutions. Give to fashion chain of Ceará visibility to their projects and bring the industry to its place of national prominence.