Thai Airways Design & Branding TIME FLIES CALENDAR by J. Walter Thompson Bangkok

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TIME FLIES CALENDAR

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Industry Airlines
Media Design & Branding
Market Thailand
Agency J. Walter Thompson Bangkok
Creative Director Hans Mueller
Released December 2010

Credits & Description

Category: Calendars
Advertiser: THAI AIRWAYS
Product/Service: TG CALENDAR
Agency: JWT BANGKOK
Date of First Appearance: Dec 1 2010
Entrant Company: JWT BANGKOK, THAILAND
Chief Creative Officer: Pinit Chantaprateep (JWT Bangkok)
Creative Director: Hans Mueller (JWT Bangkok)
Design Director: Supachai Supipatmongkol (JWT Bangkok)
Media placement: Calendar - Sent directly to VIP executives and partners - 1st December 2010

Describe the brief from the client
Create a calendar to commemorate 50 years of Thai Airways to be given to VIPs.

Describe the challenges and key objectives
Executives receive dozens of calendars each year and it is a challenge to create a calendar that will be actually be used and put on display.

Describe how you arrived at the final design
The inspiration is clearly the iconic shape of an airplane tailfin. We wanted to create something that would be distinctly different than any other calendar that VIP executives and partners would receive,
and we wanted the calendar to be something that could be re-used.