The Adventurous Blends of William Whistle Design & Branding Tea & Coffee, 2 by Horse London

Tea & Coffee, 2

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Industry Coffee, Tea, Breakfast Drinks
Media Design & Branding
Market United Kingdom
Agency Horse London
Copywriter Sylvie Saunders
Released March 2015


LIA (London International Awards), 2015
Package Design Product Line Bronze Winner

Credits & Description

Corporate Name of Client: NR&A
Client Account Director: Zoe Jackson
Creative Directors: Sarah Pidgeon/Ian Firth
Copywriter: Sylvie Saunders
Design Company: Horse
Designers: Sarah Pidgeon/Ian Firth
Agency: Horse, London
Description of the Project:
To create the name, brand identity and packaging for a well-traveled and eccentric English tea and coffee merchant. The concept had to champion exotic flavours from around the world, blending the very best discoveries of the past with the very best expertise of today.
The brand has been personified by the William Whistle character, whose expeditions to discover quality ingredients are a playful interpretation of the client's own travels. Visually, the design is inspired by Victorian-era wanderlust and expresses the brand's passion for flavour and discovery.
The design evokes the romantic stories of tea and coffee expeditions of the 18th and 19th centuries, and William Whistle, like the merchants, is exploring the world to discover the most interesting flavours to bring back home.
Fun and whimsical, each design combines a method of travel with the leading ingredients and their provenance to express the different flavours and the lengths gone to in selecting them.