The Advertising & Design Club of Canada Design & Branding LIKE THIS: by Leo Burnett Toronto

LIKE THIS:

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Canada
Agency Leo Burnett Toronto
Creative Director Lisa Greenberg
Released September 2011

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: THE ADVERTISING & DESIGN CLUB OF CANADA
Product/Service: LIKE THIS: 12 DESIGNERS - 12 WORKS EVENT
Agency: LEO BURNETT TORONTO
Chief Creative Officer: Judy John (Leo Burnett Toronto)
Creative Director: Lisa Greenberg (Leo Burnett Toronto)
Art Director/Designer: Scott Leder (Leo Burnett Toronto)
Designer/Art Director/Illustrator: Chris Duchaine (Leo Burnett Toronto)
Printers: Webnews Printing
Media placement: N/a - N/a - N/a

Describe the brief from the client
We were tasked with creating a programme for the Advertising and Design Club of Canada’s event 'Like This: 12 Designers - 12 Works'.

Describe the challenges and key objectives
We needed to create a programme with a design calibre befitting the 12 designers it was promoting.

Describe how you arrived at the final design
We developed an oversized programme printed on newsprint that showcased 1 piece from each of the 12 designers. For the cover treatment, we focused on the number 12 and constructed the message 'I ♥ 12' entirely out of 1's and 2's.

Give some indication of how successful the outcome was in the market
The programme was a great success. Everyone who attended the event received one as a takeaway. It’s scale and progressive layout made it a piece everyone wanted to get his or her hands on.