The Campaign Palace Design & Branding THE PALACE by The Campaign Palace

THE PALACE

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Australia
Agency The Campaign Palace
Designer Designer Jason Young, Sarah-Leith Izzard
Released December 2011

Credits & Description

Category: Logo Design
Advertiser: THE CAMPAIGN PALACE
Product/Service: CREATIVE AGENCY
Agency: THE CAMPAIGN PALACE
National Chief Creative Director: Reed Collins (The Campaign Palace)
Designer: Sarah-Leith Izzard (The Campaign Palace)
Designer: Jason Young (The Campaign Palace)
Media placement: Stationery - Inhouse - 15th December, 2011
Media placement: Business Cards - Inhouse - 15th December, 2011
Media placement: Website - Inhouse - 15th December, 2011

Describe the brief from the client
The Campaign Palace hadn’t significantly updated its identity in close to 40 years. In a new digital age, it was time to refresh it and stay relevant.

Describe the challenges and key objectives
Founded in 1972, Melbourne, Australia. The Campaign Palace is a legend of the Australian advertising industry. However, after 40 years it had lost some of its lustre and was perceived as a somewhat dusty, old, traditional agency.

Describe how you arrived at the final design
A bright, modular and digitally friendly aesthetic was needed for The Palace to stay attractive. The rebranding effort went across every touch point in an effort to pay homage to the past but also re-interpret what The Palace stood for in a modern advertising landscape.

Give some indication of how successful the outcome was in the market
Featuring on industry blogs such as Campaign Brief and adnews, B&T, it has since been selected as site of the day and featured on Communication Arts, Design Licks, Design Charts, Design Taxi, best web design awards and the FWA. Since it launched, the site has received more than 10,000 visitors – spending an average 00:60 on the site, 73% of which are new visitors, with a bounce rate of 87%.